Sereal
Translating brands into stories that sizzle, not snooze.
Role
Copy-Based Brand Strategist
Year of Projects
2023 - Ongoing
Clients
Opiuci • Maji • Taeyang Kulture • Toko Liza • Loyal Buddy • AOM Dining Club • Manusa • Gormeteria • Eastern Dining House • Yabe! Izakaya • Exsport • BBQ Mountain Boys
What was the essence of what I wanted to communicate?
Brands as moody teenagers at a family gathering and I’m like the cool aunt who understand their vibes and knows just how to strike up a conversation.
How do I decide every brand’s tone of voice?
Imagine a brand as a person - yes, a living, breathing entity. What are they wearing? How do they talk? What’s their favorite trick? Does it want to be the witty life of the party, or the insightful philosopher in the corner?
Narrative memoir
It’s like cooking up the juiciest gossip - it needs drama and a pinch of “I did not see that coming”. Brands aren’t just told; they’re experienced, shared, and well-remembered.
Visuals
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
