The Maple Media
Leaves you wondering “What did I just watch, and why can’t I stop?”
Role
Copywriter
Year of Projects
2022 - 2023
Scope
Copywriting • Research • Creative Production
What was the essence of what I wanted to communicate?
Turning everyday topics into digital canvases that people can’t help but screenshot, share, and use as conversation starters at awkward family dinners.
When do I know when a copy is triggering enough?
It’s a mix of intuition, audience psychology, and what we like to call “clickbait”. Did it make you cringe, laugh, or shoot coffee out of your nose unexpectedly? If the answer is yes, congratulations.
What are the best things about my role?
It’s having a front-row seat at the creative production, where I get to meet the digital rockstars and influencers who make the internet go ‘round and chat with them between takes.
Visuals
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
Don’t be shy, visit the next case. Don’t be shy, visit the next case.
